salescoach.
Your free sales course

Build confidence.
Close with clarity.

Learn what to ask, how to explain your value, and when to suggest the next step. Practice one useful skill in every lesson.

  • 8 practical lessons
  • 15–20 minutes each
  • No signup needed
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Illustration of a team practicing a sales planning exercise
Learn it. Practice it. Use it in your next conversation.
Start small. Keep practicing.

Your learning path

Start with lesson one, pick a skill you need today, or return to where you left off.

  1. Lesson 1 · 15–20 min

    Prepare with confidence

    Build a repeatable preparation routine and recover constructively after rejection.

    Open lesson
  2. Lesson 2 · 15–20 min

    Listen before you recommend

    Identify the buyer’s problem, desired outcome, and decision process.

    Open lesson
  3. Lesson 3 · 15–20 min

    Build rapport and explain value

    Connect a relevant recommendation to the buyer’s stated priorities.

    Open lesson
  4. Lesson 4 · 15–20 min

    Understand the real objection

    Clarify a concern before trying to answer it.

    Open lesson
  5. Lesson 5 · 15–20 min

    Practice the Benjamin Franklin close

    Build a buyer-led balance sheet and identify the most important uncertainty.

    Open lesson
  6. Lesson 6 · 15–20 min

    Choose a close that fits the situation

    Match the next question to the buyer’s readiness and evidence needs.

    Open lesson
  7. Lesson 7 · 15–20 min

    Follow through and protect the relationship

    Translate the conversation into an agreed action and a reliable handoff.

    Open lesson
  8. Lesson 8 · 15–20 min

    Run your complete sales conversation

    Combine discovery, value, objections, closing, and follow-through in one practice.

    Open lesson
Keep something useful

Your free toolkit

Practice with a colleague or an AI assistant you already use. These resources are open to everyone.

The practice workbook

Print all eight assignments and keep your notes together.

Open workbook

10 closing scripts

Useful language for objections, decisions, and next steps.

Get the scripts

16 closing techniques

Find the right approach for the buyer’s situation.

Explore techniques
Keep building your skills

Give your sales skills an AI assist.

Explore 16 more lessons on research, proposals, CRM, marketing, and building an agent team.

Explore AI for Sales

Original SalesCoach exercises, with further reading on Zig Ziglar, Brian Tracy, Les Brown, and Tony Robbins. This is independent education, not their official training. AI is optional; the course does not run a live AI coach.