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The field guides

Build a better way to sell.

Useful systems for the real work of sales. Each guide gives you a clear approach, an AI prompt, and something to put into practice.

Sales skills you can use in every role.

Learn openers, discovery, mirroring, pacing, closing and follow-through, with examples for different situations.

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The SalesCoach field guide / 01Research. Rehearse. Review.
AI for sales

Use AI for the work around the conversation.

A practical daily workflow for account research, discovery, notes, follow-up, and coaching—with human judgment at every handoff.

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The SalesCoach field guide / 02Make the next yes easier.
Closing

Improve your close rate before the closing call.

Find the point where good opportunities stall, sharpen qualification, and help buyers make a clear decision.

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The SalesCoach field guide / 03Find it. Own it. Fix it.
Lead leaks

Find the leads slipping through the cracks.

An end-to-end audit of capture, routing, response, follow-up, qualification, and sales-to-delivery handoffs.

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The SalesCoach field guide / 04A sale is the beginning.
Client management

Manage the relationship after the yes.

Create one source of truth for client goals, promises, stakeholders, milestones, and the next useful conversation.

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The SalesCoach field guide / 05Progress, not just activity.
Pipeline

Build a pipeline you can actually trust.

Define buyer-based stages, remove stalled opportunities, work backward from a goal, and run a useful weekly pipeline review.

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The SalesCoach field guide / 06Make every touch useful.
Follow-up

Follow up with a reason to reply.

Replace repetitive check-ins with useful recaps, relevant answers, and respectful next steps.

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The SalesCoach field guide / 07Curiosity closes the gap.
Discovery

Prepare better questions. Hear better answers.

Use AI to prepare and rehearse discovery without turning the conversation into a script.

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The SalesCoach field guide / 08One process. A useful stack.
AI tools

Build a useful AI sales stack without the tool sprawl.

Choose software around the work: a reliable CRM, an approved AI assistant, meeting support, and carefully scoped automation.

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The SalesCoach field guide / 09Less reporting. More deciding.
Pipeline

Make your pipeline review worth showing up for.

A practical 30-minute agenda for finding stalled deals, checking buyer evidence, and leaving with clear actions—plus a useful role for AI.

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Old school sales / A new collection

The tools change.
People still matter.

Lessons in trust, listening, follow-through and motivation from Brian Tracy, Zig Ziglar, Dale Carnegie and other influential teachers. Put the classics to work in your next conversation.

Explore old school sales