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Support the decision

The internal-decision close

Help your contact explain the decision to the people who need to be involved.

SalesCoach Editorial · 1 min read

When this helps

Your contact sees value, but the wider decision group has not reviewed the proposal.

A question to make your own
“What will your team need to understand, and what concerns do you expect them to raise?”

Map the process respectfully

Ask who reviews the proposal, what matters to each person, and how a decision will be reached. Do not bypass your contact.

Prepare a balanced brief

Include the problem, options, expected benefits, complete costs, implementation responsibilities, and unresolved questions. Keep facts separate from estimates.

Agree on the review

Offer support with the internal discussion. Let the buyer determine whether a joint meeting or a written brief would be most useful.

What to watch for

Assuming enthusiasm equals authority, or pressuring your contact to reveal confidential internal information.

Make it yours

One thing to try.

Create a one-page decision brief with a section explicitly labeled “Questions still to resolve.”

Put it into practice

Take it to your AI assistant

Add anonymized context to this prompt. Review the response against what you know about the buyer.

Draft a balanced internal decision brief using the supplied facts. Include problem, options, costs, implementation, risks, evidence, and open questions. Mark estimates and leave unknowns blank.
Build a more detailed prompt
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