The direct decision
Make the decision clear once the important questions have been answered.
When this helps
The buyer has confirmed the need, decision process, terms, and implementation expectations.
A question to make your own“Have we addressed what you need to decide, or is something still unresolved?”
Check readiness
Review the agreed outcome, cost, responsibilities, and remaining dependencies. Be honest about anything still unconfirmed.
Ask simply, then listen
A clear question gives the buyer room to decide or name a concern. Let them finish. Do not fill the silence with more persuasion.
Confirm what the answer means
If they agree, explain the actual contracting and onboarding steps. If they hesitate, learn why. Never represent verbal interest as a signed agreement.
What to watch for
Asking for a commitment before the buyer understands the terms, or hiding implementation requirements until after signature.
One thing to try.
Rehearse the decision question aloud. Follow it with a pause, not another pitch.
Put it into practiceTake it to your AI assistant
Add anonymized context to this prompt. Review the response against what you know about the buyer.