Lead generation with AI
Build a small, relevant prospect list and an outreach plan worth responding to.
Work through the steps
- Start with the ICP and a narrowly defined offer. Choose one acquisition channel and a clear reason a buyer might want a conversation now.
- Use AI to propose research queries and summarize public company pages. Capture the original source and retrieval date. Verify the business and buying signal before adding it to your list.
- Draft a short outreach message connecting a verified observation to a useful question. Avoid invented familiarity, guessed pain, and automatic claims that you can deliver results.
- Check channel rules, contact permission requirements, duplicates, and suppression lists before sending. Have a person approve the first batch. Track qualified replies and honor opt-outs.
In practice
“Your careers page lists five implementation roles. Is onboarding capacity a priority this quarter?” is a question grounded in evidence, not a claim that the prospect is struggling.
A prompt to make your own
Replace the brackets with approved context. Ask the assistant to identify missing information before proceeding, and review its output against your sources.
For this ICP and offer, propose five account-research queries and a lead worksheet with company, source URL, observed trigger, fit evidence, unknowns, and next action. Using the verified account facts supplied, draft a 90-word message offering one relevant next step. Do not guess contact information. ICP/offer/facts: [paste].
Your assignment
Research ten companies and write three individually reviewed messages.
What to measure
Qualified replies and booked conversations per reviewed contact; also monitor opt-outs.