Figma, Claude Design and Higgsfield for sales
Build useful demos, visual proposals, and creative concepts from an approved brief.
Work through the steps
- Write a creative brief: audience, problem, message, source assets, proof, format, accessibility needs, and call to action. Decide what the visual must help the buyer understand.
- Use Figma for collaborative flows and prototypes, and Claude’s design capabilities for visual drafts such as a one-pager or presentation. Start with one screen or page and review the message before expanding.
- Use Higgsfield to explore image or video concepts from approved assets. Label simulated product experiences and synthetic spokesperson content appropriately. Never present an invented customer or generated scene as a real testimonial.
- Check brand consistency, image rights, readable text, captions, mobile layout, and factual product behavior. Show the draft to a real buyer or colleague and ask what they understood.
In practice
A prototype can help a buyer understand a future onboarding flow. Label it “concept” and identify what exists today so the sales asset does not become an accidental product promise.
A prompt to make your own
Replace the brackets with approved context. Ask the assistant to identify missing information before proceeding, and review its output against your sources.
Create a creative brief and storyboard for a 20-second concept explaining [offer]. Use only these approved claims. Include scene, visual, spoken line, on-screen copy, and CTA. Mark any simulated product behavior. Also outline a matching one-page sales leave-behind. Inputs: [paste].
Your assignment
Produce a three-frame storyboard or clickable demo, then test whether a reviewer can explain the offer.
What to measure
Message comprehension and qualified next actions; compare production time separately.