The alternative-choice close
Help a ready buyer compare two legitimate paths without hiding the option to decline.
When this helps
The buyer has expressed interest in proceeding and is deciding between options that both fit the confirmed need.
A question to make your ownWould a small pilot or the full rollout fit your team better—or do you need more information before choosing either?
Confirm the decision the buyer is actually making
If they have not decided whether the offer fits at all, return to discovery. Asking them to choose a package does not resolve a fundamental concern about the need or value.
Make the differences meaningful
Explain scope, price, effort, timing, and risk for both options. A pilot might reduce initial commitment while providing less coverage. A full rollout might deliver broader scope but require more coordination. Use approved terms.
Keep the choice open
Invite another option, more time, or a no. When the buyer chooses a path, confirm what that choice means and describe the contracting steps. Selecting a preferred package is not the same as authorizing payment.
What it can sound like
Illustrative conversation: Buyer: “The pilot feels manageable.” Seller: “Let’s review its limits, success criteria, and fee so you can decide whether to approve it.”
What to watch for
A false choice such as “card or bank transfer?” before the buyer has agreed to purchase.
One thing to try.
Create a fair two-option comparison with trade-offs and an explicit option to pause.
Put it into practiceTake it to your AI assistant
Add anonymized context to this prompt. Review the response against what you know about the buyer.