A follow-up worth opening.
Give the buyer a reason to continue the conversation.
Return to their priorities
Begin with the issue the buyer said mattered. A useful recap demonstrates understanding and helps them remember why the discussion was worthwhile.
Deliver what you promised
Attach the specific information you agreed to provide. If something is still being confirmed, say so and give a realistic update time.
Make the next decision easy
Describe one next step and why it helps. Keep the request proportionate: an introduction, a short review, or confirmation of a requirement may be more useful than another full demo.
Know when to close the loop
If there is no response after an appropriate follow-up cadence, offer a respectful way to pause. Avoid guilt, false urgency, or assuming that silence means interest.
One thing to try.
Rewrite a “just checking in” email around one buyer priority, one useful piece of information, and one clear question.
Put it into practice