“Let’s keep in touch” isn’t a next step.
Agree on a small action that helps the buyer decide.
Give the meeting a purpose
Before proposing another call, name the question it will answer. A technical review, stakeholder discussion, or implementation check should reduce a specific uncertainty.
Make the agreement concrete
Confirm the action, owner, participants, and date. A suggestion becomes a shared next step only when the buyer agrees.
Respect a pause
Sometimes the useful outcome is to stop. If the buyer has no reason to continue now, agree on whether and when a future conversation would help.
Make it yours
One thing to try.
Open the closing library and practice the next-step close with a current, anonymized opportunity.
Put it into practice