SALESCOACH — A BETTER CONVERSATION https://salescoach.cc/sales-in-every-role BEFORE Person / role: What I know (facts): What I still need to learn: Their likely task or decision (check, do not assume): One open question: DURING What matters to them, in their words: What they have tried: Constraints and decision participants: My summary, and what they corrected: A relevant option, its cost/effort and its limitations: Their choice: proceed / investigate / revise / pause / decline AFTER Agreed next action: Owner: Date and preferred channel: What I promised to send or do: How we will know the promised result was delivered: What I learned and will change: 10-MINUTE PRACTICE 4 minutes: role-play one situation with a partner. 3 minutes: discuss what was understood, assumed and helpful. 3 minutes: try again, changing one behavior. OBSERVER CHECK [ ] Asked before assuming [ ] Allowed room to answer [ ] Reflected meaning and invited correction [ ] Explained a relevant option and its limits [ ] Respected the other person's choice [ ] Agreed an owner and timing when a next step was wanted Understanding and respect matter even when the answer is no. Use anonymized notes. Keep private customer information in approved systems.